Sales Excellence Programme

Driving performance now & for the future.

Sales performance is the lifeblood of any organisation. Without a consistent flow of new business and strong client relationships, growth stalls and long-term sustainability is put at risk.

Yet many professionals responsible for generating revenue – whether titled Account Manager, Business Development Manager or Relationship Manager – are expected to deliver results without formal development in the skills that underpin successful selling.

In today’s competitive landscape, success is no longer defined by simply having people in sales roles. The real advantage lies in having confident, commercially aware professionals who know how to build pipelines, create value-led conversations, influence buying decisions and convert opportunities into sustainable revenue.

The Sales Excellence Programme is designed to equip individuals and organisations with the mindset, behaviours and practical techniques needed to build a high-performing sales engine – strengthening confidence, improving conversion rates and driving measurable commercial impact.

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£2,000.00

Monthly Payment Avalible

Contact us to see what monthly payment options we have available.

Programme Duration:

4 days

Held over 4 months

Delivery Format Options:

Online, In-person, Blended

Group Bookings:

Available for organisational cohorts

Next Available Date:

Contact us for details

Overview

The Sales Excellence programme is designed to develop capable, confident sales professionals who can generate new business, nurture relationships and consistently convert opportunities into results.

Many individuals enter sales-focused roles without structured development. This programme bridges that gap by providing a practical framework that builds both the mindset and the technical capability required for high-performance selling.

Delivered through interactive workshops and applied learning, the programme focuses on three core development areas:

  • Developing Yourself
  • Developing Your Skills
  • Developing Business

Participants build self-awareness, strengthen influencing capability and develop the commercial understanding required to apply sales techniques effectively in real-world environments.

Key areas explored include:

  • Sales mindset and personal impact
  • Prospecting and pipeline development
  • Building rapport and trust
  • Questioning and discovery techniques
  • Communicating value
  • Handling objections
  • Negotiation and closing
  • Stakeholder awareness
  • Virtual selling effectiveness

Throughout the programme, participants apply learning through discussion, reflection and practical exercises – enabling immediate implementation in their roles.

Key Learning Outcomes

  • Develop a confident and resilient sales mindset
  • Improve their ability to influence and build relationships
  • Learn how to prospect with purpose
  • Strengthen questioning and listening skills
  • Understand how to qualify opportunities effectively
  • Communicate value rather than product
  • Build credibility and trust with buyers
  • Handle objections constructively
  • Develop effective negotiation techniques
  • Close conversations with clarity and confidence
  • Enhance their commercial awareness

Benefits

Individual Knowledge & Skill Development:

  • Build confidence in generating new business
  • Improve communication and influencing ability
  • Develop resilience and adaptability
  • Strengthen their ability to build rapport
  • Learn structured approaches to managing opportunities
  • Increase effectiveness in sales conversations
  • Develop value-led selling capability
  • Improve negotiation confidence
  • Enhance their ability to close successfully
  • Apply sales skills across a range of roles and sectors

Organisational Strategic Impact:

  • A more capable and motivated sales function
  • Stronger pipelines and opportunity flow
  • Increased conversion rates
  • Improved revenue performance
  • Greater consistency in sales approach
  • Reduced risk through improved lead qualification
  • Stronger client relationships
  • Sustainable account growth
  • Increased retention of high-performing sales professionals

Who is it for?

The Sales Excellence Programme is suitable for professionals across sectors who are responsible for generating business or managing client relationships.

This includes:

  • Sales professionals
  • Account Managers
  • Business Development Managers
  • Relationship Managers
  • Client-facing professionals
  • Individuals new to sales roles
  • Experienced sellers looking to refine their approach
  • Organisations seeking to strengthen commercial capability

It supports those responsible for driving revenue to become more confident, structured and effective in how they approach selling.

How to Enrol

Book a conversation with one of our experts

  • Suitable for individuals or organisational cohorts.
  • Speak to Turning Factor about how the Sales Excellence Programme can support business growth and people capability.

Testimonials

“The programme was delivered peer to peer rather than teacher to student, which allowed me to feel comfortable and relaxed and enabled us to talk with each other. I found the whole day made me personally very at ease and relaxed, and I didn’t clock watch once! I now find myself so much more confident in talking to people. I talk with more strength and conviction in my voice, and the more confident I am when i talk; the more my confidence grows. I am getting a better response from clients in sales meetings, and overall the impact on my life in business and personal has be immeasurable.”

Our Clients

We are proud to partner with brands that trust us to bring their vision to life.

Developing People Developing Business

Change Starts with a Conversation 

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